Ziddi.com: A Comprehensive Review of the Fashion E-Commerce Platform (2024-2025)

Ziddi.com is a rising fashion e-commerce platform in India, offering trendy apparel for the youth. Launched in 2019, it has gained attention for its bold, expressive designs under the brand names Be Ziddi and Ziddi Apparel. This review explores Ziddi.com’s user experience, product quality, pricing, and more, reflecting trends in 2024-2025.

Online shopping for fashion has surged, with India’s e-commerce market projected to reach $200 billion by 2026, according to the India Brand Equity Foundation. Ziddi.com taps into this growth by offering unique, theme-based clothing. This article provides a detailed, unbiased review of Be Ziddi’s offerings.

The brand focuses on individuality, targeting young, urban consumers who value style and affordability. Let’s dive into what makes Ziddi.com stand out in the competitive fashion market.

Background of Ziddi.com

Ziddi.com, founded in 2019 by Mehul Mittal, is a Jaipur-based lifestyle brand. Its mission is to promote bold, contemporary fashion through Be Ziddi and Ziddi Apparel. The platform emphasizes unique designs inspired by themes like travel, music, and coding.

The brand targets metropolitan youth seeking trendy, affordable clothing. Its product range includes T-shirts, hoodies, sweatshirts, joggers, and track pants. Ziddi.com operates a business-to-customer model, manufacturing products in-house to eliminate middlemen, ensuring competitive prices.

By 2022, Be Ziddi had secured over 100,000 customers across India, as reported by BusinessWire India. The brand’s philosophy of “Be Ziddi” encourages self-expression through fashion. Its focus on youth culture has made it a popular choice in India’s fast-growing apparel market.

User Experience and Website Interface

Ziddi.com offers a clean, user-friendly website that’s easy to navigate. The homepage features bold visuals and clear categories for men’s and women’s apparel. Shoppers can filter products by theme, size, or price, enhancing the browsing experience.

The site is mobile-responsive, aligning with the 70% of Indian e-commerce traffic coming from mobile devices, per Statista. The checkout process is straightforward, supporting multiple payment options like UPI, cards, and net banking. Security is ensured through encrypted transactions, meeting industry standards.

However, some users report occasional slow loading times during peak traffic. Ziddi.com could improve by optimizing server performance. Overall, the platform’s intuitive design makes online shopping convenient and engaging for its young audience.

Product Offerings and Quality

Ziddi.com specializes in theme-based apparel, including graphic T-shirts, hoodies, and joggers. Be Ziddi collections feature designs inspired by travel, coding, music, and more, appealing to niche interests. The brand also offers couple T-shirts and motivational quote apparel.

Products are made from 100% combed cotton, with a GSM of 180-320 for durability and comfort. Customer reviews on platforms like Amazon India praise the fabric’s softness and bio-washed finish, which prevents wrinkling. However, some users note inconsistent sizing, urging better size chart clarity.

Compared to competitors like Bewakoof, Ziddi Apparel stands out for its unique themes and bold prints. The use of sustainable, water-based inks for printing aligns with eco-friendly trends, as noted by Textile Exchange. The brand’s focus on quality and creativity makes it a strong contender in fast fashion.

Key Product Features:

• Materials: 100% combed cotton, bio-washed for smoothness
• Themes: Travel, music, coding, foodie, and more
• Fit: Regular fit with inclusive sizing options
• Printing: Sustainable, toxin-free inks

Pricing and Value for Money

Ziddi.com offers affordable pricing, with T-shirts starting at ₹399 and hoodies at ₹799. The business-to-customer model cuts costs by eliminating middlemen, allowing competitive rates. This aligns with India’s price-sensitive market, where 60% of consumers prioritize affordability, per NielsenIQ.

Frequent discounts, such as “Buy 3, Save ₹149,” enhance value, as seen on partner sites like Gochi. Customers appreciate the balance of quality and cost, though some report higher shipping fees for smaller orders. Compared to brands like The Souled Store, Be Ziddi offers similar quality at lower prices.

The platform’s focus on trendy designs at budget-friendly rates makes it appealing to youth. However, transparency in pricing details, like shipping costs, could improve trust.

Customer Service and Support

Ziddi.com provides customer support via email, WhatsApp, and phone, ensuring accessibility. Response times are generally quick, with queries addressed within 24-48 hours, based on user feedback. The platform’s 7-day return policy is clear but stricter than competitors offering 15-day returns.

Customer reviews highlight prompt issue resolution, though some report delays in refund processing. Improving transparency in return procedures could enhance trust. The brand’s active engagement on social media platforms like Instagram strengthens its connection with users.

In 2024-2025, excellent customer service is vital, as 80% of consumers value support quality, per PwC. Be Ziddi’s efforts in this area are commendable but could be streamlined for faster resolutions.

Shipping and Delivery

Ziddi.com promises delivery within 5-7 days across India, with free shipping on orders above ₹999. The platform partners with reliable logistics providers, ensuring timely deliveries in metropolitan areas. However, delays are reported in Tier II and III cities.

Packaging is sturdy and eco-friendly, using minimal plastic, aligning with sustainable practices noted by UN Environment Programme. Shipping costs for smaller orders can be high, which may deter some customers. Expanding free shipping thresholds could improve appeal.

The brand’s focus on efficient delivery meets the expectations of 65% of Indian shoppers who prioritize fast shipping, per Deloitte. Enhancing logistics for non-metro areas would further boost satisfaction.

Sustainability and Ethical Practices

Ziddi.com uses sustainable inks for printing, reducing environmental impact. The brand’s cotton sourcing aligns with eco-friendly standards, as promoted by Textile Exchange. However, details on ethical manufacturing or labor practices are limited.

In 2024-2025, sustainability is a priority, with 70% of global consumers favoring eco-conscious brands, per McKinsey & Company. Be Ziddi could strengthen its reputation by sharing more about its supply chain and artisan support.

Compared to competitors, Ziddi Apparel lags in transparency about ethical practices. Highlighting initiatives like supporting local artisans could align it with industry leaders like Fabindia.

Customer Reviews and Reputation

Customer reviews on Amazon India praise Ziddi.com for its trendy designs and quality fabrics. Many appreciate the bold themes and motivational quotes. However, some users report sizing issues and delivery delays, particularly in rural areas.

Be Ziddi’s social media presence on Instagram and Pinterest is strong, with engaging content driving brand loyalty. The platform’s reputation is solid, with over 100,000 customers by 2022, per BusinessWire India. Negative feedback often centers on logistics, which needs improvement.

In 2024-2025, trust is critical, with 75% of shoppers relying on reviews, per Statista. Be Ziddi’s positive feedback outweighs negatives, but addressing delivery concerns could elevate its standing.

Industry Context and Trends (2024-2025)

India’s apparel market is booming, expected to grow at 10% annually through 2026, per India Brand Equity Foundation. Ziddi.com capitalizes on this with its focus on youth-driven, theme-based fashion. The rise of fast fashion and e-commerce aligns with Be Ziddi’s model.

AI-driven personalization, like trend forecasting, is shaping retail, with 40% of brands adopting it, per Gartner. Ziddi.com could leverage AI for tailored recommendations. Consumer demand for sustainability and affordability continues to drive the market, where Be Ziddi excels.

Key Industry Trends:

• Fast Fashion: Growing demand for trendy, affordable clothing
• Digitalization: AI and personalization shaping e-commerce
• Sustainability: Rising focus on eco-friendly practices
• Youth Appeal: Designs catering to Gen Z preferences

Conclusion

Ziddi.com, through its Be Ziddi and Ziddi Apparel brands, offers a compelling mix of trendy, affordable fashion for India’s youth. Its user-friendly website, quality products, and competitive pricing make it a strong player in the e-commerce space. However, improvements in delivery, customer service, and sustainability transparency could elevate its appeal.

The platform’s focus on bold, theme-based designs resonates with modern consumers. As India’s fashion market grows, Ziddi.com is well-positioned to thrive by addressing minor shortcomings and embracing industry trends like AI and sustainability.